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What this document is. This is a companion to the Terms of Service, not a separate contract. It sets out the content standards that section 7 of the Terms requires you to meet, and explains how they are enforced. It does not restate the licence you grant, the Commission mechanics, or the termination rights — those live in the Terms and are cross-referenced here.

What Forugo is, in one paragraph

Forugo is a marketplace for trip plans. You build a detailed, day-by-day plan and publish it. Other travellers search, find it, and either book it as it stands or fork it into their own copy. When someone books a trip from a plan you published, you earn a commission. The plans come from people, which is the whole point — and it only works if the plans are honest.

These Guidelines are what "honest" means here, in specific terms.

1. Who these Guidelines apply to

They apply to everyone who uses Forugo, but most of what follows concerns Creators — users who publish Plans. Publishing is what turns content into something other people spend money on, and that raises the standard.

You become a Creator by publishing a Plan. Before you can do that you must:

• own the Plan you are publishing;
• have completed identity verification — publishing can lead to being paid,

and we are required to know who we are paying (see section 7.3 of the Terms); and

• have at least one flight or one stay in the Plan. A plan with nothing bookable

in it is not a trip plan.

2. What you can publish

Publish a Plan when it is a genuine, usable itinerary that another traveller could follow. In practice that means:

Real places, correctly identified. Hotels, airports, restaurants and attractions that exist, at the locations you say they are.

Realistic timing. Days that can actually be done — travel time between places accounted for, opening hours respected, not eleven activities in a day.

Honest pricing context. Prices shown on a Plan are estimates carried on the plan record, and travellers are told that. Do not present an estimate as a guaranteed price, and do not inflate or deflate one to make a plan look better than it is.

Your own words and your own photographs, or material you have a clear right to use.

Plans do not have to be trips you personally took

A Plan may be researched and curated rather than personally travelled. You do not have to have been to a place to build a good plan for it, and Forugo does not require you to prove you went.

But there is a hard line:

Never claim or imply first-hand experience you do not have.

If you have not stayed at the hotel, do not write "we stayed here and the sea view was worth it". If you have not eaten at the restaurant, do not review the food. If the photographs are not yours, do not present them as yours. Write what is true: "highly rated for its sea view", "widely recommended for the grilled fish".

Curation is a legitimate skill and Forugo treats it as one. Fabricated personal experience is deception, and it is treated as deception — under section 4 below, and, because you earn money from these plans, potentially under consumer-protection law in your own country.

3. Disclosing that you earn commission

This section is a requirement, not a suggestion, and it applies wherever you share your Plan.

When someone books a trip from a Plan you published, you are paid a commission on that booking. That is a financial interest in the traveller's decision, and in most places where Forugo operates you are legally required to disclose it.

What you must do

Whenever you share, promote, recommend or link to a Plan you earn from — anywhere, on Forugo or off it — you must make clear that you earn a commission if someone books it.

That includes social media posts, videos, livestreams, blog posts, newsletters, group chats, messaging apps, and conversations with people who do not already know you are a Forugo Creator.

Make the disclosure:

• Clear — plain language in the same language as the rest of your content.

"I earn a commission if you book this plan" works. "#ad", "#sponsored" or "paid link" works where the format is short.

• Conspicuous — visible without clicking "more", without scrolling past the

fold, and without hunting in a bio, a pinned comment or a linktree.

• Close to the recommendation — next to the plan you are promoting, not at

the bottom of the page.

Do not rely on a platform's built-in "paid partnership" toggle on its own. Those tools help; regulators have been explicit that they are not by themselves sufficient.

Why we require it

This is not Forugo being cautious on your behalf. The obligation is yours and it is a real one:

• Vietnam. The amended Law on Advertising, in force since 1 January 2026,

defines the responsibilities of people with public influence for the first time. It requires promotional content to be labelled, requires commercial interests to be disclosed, requires you to verify what you promote, and makes you jointly liable where an advertisement causes harm.

• United States. The FTC Endorsement Guides treat affiliate commission as a

material connection that must be disclosed clearly and conspicuously.

• European Union. A person promoting for commercial gain — including a

percentage from an affiliate arrangement — is a trader under the Unfair Commercial Practices Directive, with the transparency duties that follow. Merely tagging a brand is not enough.

Failing to disclose is a breach of these Guidelines and may be a breach of law in your own country, for which you are responsible. See section 8 of the Terms on your own tax and regulatory obligations.

4. What you must not publish

Deception. Fabricated personal experience. Invented reviews or recommendations. Prices, inclusions or conditions that are not true. Plans built around places that do not exist, are permanently closed, or cannot be visited. Impersonating another person, Creator or business.

Other people's work. Photographs, itineraries, descriptions or writing that are not yours and that you have no right to use. Copying another Creator's published Plan and republishing it as your own — forking is built into Forugo and is the legitimate way to build on someone else's plan; copying to compete with them is not. Trade marks, logos and brand material used in a way that suggests an endorsement or affiliation that does not exist.

Other people's privacy. Recognisable people photographed without their agreement. Anyone's personal information — names, contact details, addresses, travel documents — without their consent. Never include another traveller's booking details in a published Plan.

Spam and manipulation. Bulk, near-duplicate or auto-generated plans published to game search rankings. Keyword stuffing in titles or notes. Artificial, circular or self-dealing bookings made to generate commission — including booking your own plans through other accounts, or arranging for others to do so. Coordinated saving, liking or reporting.

Unsafe or unlawful content. Anything unlawful in the destination or in your own country. Content promoting illegal drugs, wildlife trafficking, sex tourism, or the exploitation of people. Plans that route travellers through activity that is dangerous without saying so, or that encourages trespass on protected, sacred or restricted sites.

Harmful content. Hate speech or content demeaning people on the basis of race, ethnicity, national origin, religion, caste, sex, gender, sexual orientation, disability or serious disease. Harassment or bullying of other users. Sexually explicit material. Graphic violence. Content that sexualises or endangers minors — this is the most serious category here and is never tolerated in any form.

Content involving minors. Do not publish identifiable photographs of children who are not your own, and do not publish any child's personal information.

Technical abuse. Malware, phishing, links designed to deceive, or attempts to route bookings or payments away from Forugo.

5. Photographs and media

Photographs you upload are processed and stored by Forugo and displayed at different sizes across the app and the web.

• Upload only photographs you took, or have an express right to publish.
• Do not upload stock or supplier marketing imagery and present it as your own.
• Do not upload images of identifiable people without their agreement.
• Published Plans are publicly viewable on the web at a shareable link. The

public page shows the Plan's summary, destination, price estimate and photographs. Publish nothing you are unwilling to have seen by anyone.

6. Who owns what you publish

You keep ownership of everything you create. Publishing does not transfer your copyright to Forugo.

By publishing, you grant Forugo the licence set out in section 7.1 of the Terms of Service — a worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to host, store, reproduce, adapt, translate, reformat, publish, distribute and display your Content in order to operate, improve and promote the Platform, and to let other users view and fork it. That licence runs while the Content is on the Platform and for a reasonable period after, for backups, records and Trips already booked from it. It does not let us sell your Content as a standalone product.

You warrant that your Content is yours to publish. That warranty, and the indemnity that goes with it, are in sections 7.2 and 18 of the Terms.

Forking. Any user may fork a published Plan into their own copy and edit it freely. This is a designed feature, not a loophole. Commission attribution follows the original Creator permanently — a booking from a fork, or from a fork of a fork, still pays the root Creator, and that attribution is fixed when the trip is created and never recalculated. The full rule is in section 7.4 of the Terms.

Deleting a Plan. Deleting archives it rather than erasing it immediately: it stops being discoverable, but is retained while any Trip booked from it, or any other user's saved copy, still depends on it.

7. Reporting, moderation and enforcement

Reporting

Any user can report a published Plan from the Plan itself, for spam, scam, inappropriate content, copyright infringement, or another reason you describe. Reports go to a human review queue. You can add detail, and you will not be shown as the reporter to the Creator.

Report content rather than arguing with it. Reporting the same Plan repeatedly does not escalate it; a second report from you while the first is open is recorded as the same report.

Copyright. If you believe a Plan infringes your copyright, report it as copyright with enough detail to identify your work and your rights in it.

What we do about it

We review reports and may remove a Plan, restrict an account, or take no action. Where we take a Plan down, it is archived: it disappears from search and from the explore feed immediately, and any Trip already booked from it keeps working. Commission attribution on trips already booked is not disturbed.

We also act without a report where we become aware of a problem, and where we are legally required to.

The strike system

Enforcement is graduated. Most violations are mistakes and are handled as such.

• Warning — First minor violation. The Plan is removed or amended; nothing else changes.
• Strike — Repeat or more serious violation. The Plan is removed and a strike is recorded on your account.
• Publishing suspension — Accumulated strikes. You keep your account and your earned Commission, but cannot publish new Plans for a period.
• Account suspension — Persistent or severe violations. Access is suspended.
• Termination — Permanent removal, under section 19 of the Terms.

Strikes expire. A strike is recorded against your account for 90 days and then no longer counts toward escalation. Deleting the offending content yourself does not remove a strike already recorded.

Some violations skip the ladder entirely. Content that sexualises or endangers minors, serious fraud, and coordinated commission manipulation result in immediate termination on a first occurrence, with no warning and no strike.

Money, when enforcement happens

• Commission already earned on genuine bookings is not forfeited by a

content violation. It remains payable under section 8 of the Terms.

• **Commission obtained through fraud, self-dealing, circular or artificial

bookings, or multiple accounts is withheld, reversed or clawed back.** Terms section 8.3 sets out that right.

• Travellers who booked from a removed Plan are unaffected. Their bookings

stand and their cancellation rights are exactly as set out in the Cancellation & Refund Policy.

Appeals

If your content was removed or your account restricted and you believe it was wrong, contact [email protected] within 30 days, quoting what was removed and why you think the decision was incorrect. A different reviewer will look at it. We will tell you the outcome.

8. Creator earnings — where the rules live

How Commission is calculated, when it becomes withdrawable, and what happens to it when a Trip is refunded are all in section 8 of the Terms of Service. They are not repeated here. In summary, and without qualifying what the Terms say:

• Commission is a share of Forugo's margin on a Trip — not a share of what the

traveller paid, and not a share of the supplier's cost.

• Your rate is fixed at the moment of booking and never recalculated.
• Commission is held pending until the Trip has actually been taken, and is

released after the Trip ends.

• If a Trip is refunded, Commission is reversed in proportion — including

where a supplier caused the cancellation. A Trip that did not happen did not earn Commission, whoever cancelled it.

• Withdrawal requires completed identity verification and a payout account.

9. Changes to these Guidelines

We may update these Guidelines. Material changes will be notified in the way section 20 of the Terms requires. Continuing to publish after a change means you accept the updated Guidelines.

Contact

• Report content: use the Report option on the Plan
• Appeals and questions: [email protected]
• Privacy and data protection: [email protected]

Related documents

• Terms of Service — the agreement these Guidelines sit under,

particularly sections 7, 8, 15, 16 and 19

• Cancellation & Refund Policy
• Privacy Policy

Language. This document may be translated. If there is a conflict between the English version and a translation, the English version prevails, except where local law requires otherwise.

Forugo Limited, the company you contract with, is registered at:

Forugo Limited

3906, 39/F, The Center

99 Queen's Road, Central

Hong Kong

Forugo Community & Creator Guidelines, version 1.0, effective 21 September 2026.